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Ashley Lawrence
Founder & Group CEO
An award-winning entrepreneur in the field of staffing, Ashley has co-founded each of the Trinnovo Group's award-winning brands. As the founder of Trinnovo Group, Ashley brought together each brand (Trust in SODA, Broadgate, DeepRec.ai) powered by our communities Women in DevOps, Ex-mil...
Oliver Perry
Managing Director
Oliver Perry is the Managing Director of all our Global Markets here at Trust in SODA. He oversees the brand across the UK, Ireland, DACH and the USA, recruiting in Software Engineering, DevOps, Cloud, Data and Creative.
Viki Dowthwaite
Commercial Director
Viki heads up the Global Freelance / Contract Teams here at Trust in SODA. The teams specialise across the UK, Irish, Swiss & German Markets recruiting the whole digital lifecycle for our clients.'
Lauren Langdell
Director (DACH) and Founder at Women in DevOps
Lauren is the Founder and Global Director of Women in DevOps.Lauren has been recruiting in the DevOps space since 2014. She has over 8 years of recruitment experience hiring DevOps and SRE engineers...
David Young
Director & Co-Founder
David is the Co-Founder of Trust in SODA, along with Ashley Lawrence. David started the business in 2013 with a vision to create an environment where no one ever wants to leave because they are inspired, engaged, rewarded, properly trained, and happy.
Kendall Barnett
Business Manager - USA
Kendall focuses on Software Engineering positions in the US; including Front End, Back End, Full Stack, Managerial and Embedded Software Engineering positions. Kendall has a degree in Economics with minors in Accounting and Spanish from the University of New Hampshire. Since graduating, she has been working in recrui...
Adam Brinkley
Business Manager
Adam heads up our UK&I perm team, covering the following skillsets: DevOps, Software Engineering, Data, Infrastructure, Security, Architecture, Product, Design, Sales & Marketing.“Working at SODA has been an absolute breath of fresh air. Unlike previous roles, you aren...
Daniel Mapstone
Executive Consultant
Daniel leads the Technology and Digital offering at Trust in SODA for DACH region. He is focused on partnering with high-growth, tech-enabled businesses. With over 7+ years of experience in this field, Daniel has extensive experience partnering with tech-enabled busine...
Yashica Bharvirkar
Principal Consultant
Yash specialises in permanent DevOps positions in the German market. Yash hails from Mumbai, India, and started her recruitment career in 2018. Afterwards, she pursued a Master’s degree in Marketing from Oxford Brookes University. Up...
Billie Spencer
Senior Principal Consultant
Billie has specialised in technology recruitment for 9 years, with her expertise in Software Engineering and executive-level placements. Renowned for her ability to build strong connections with candidates and clients alike, her reputation precedes her.
Adam Whitehurst
Senior Principal Consultant
Adam started his working career in an advertising sales role within the international financial sector. After a while, a friend recommended Adam to make the move into recruitment.Adam spent eight years at his previous compan...
Zaynab Khan
Senior Recruitment Consultant - DACH
Zee graduated from the University of Nottingham and jumped straight into the world of recruitment! She currently specialises in tech roles within the DACH region here at Trust in SODA and is passionate about delivering the perfect candidate and client experience.
Francis Alexander
Senior Principal Consultant
Francis specialises in permanent Data Engineering positions in the German market. Francis began his career as a promoter, and after producing several successful events in Spain, he came back to the U.K. to become an Estate Agent....
Alex Okla
Senior Principal Consultant
Alex specialises in permanent Cloud & DevOps engineering positions across Switzerland. '"I chose SODA because I wanted to work for a business that was focussed on innovation, and one which stands out from other agencies with ...
Katie Southward
Key Account Manager - UK & EU
Katie is a Key Account Manager who specialises in managing and delivering projects for some of our most important clients in the UK. Katie is responsible for developing and expanding key relationships with both new and existing clients, ensuring that we deliver exceptional talent at a market-...
Karl Perry
Principal Consultant
Karl is a Principal Recruiter specialising in Software Perm UK hiring, as well as leading our Pride in Tech community. Karl has worked on scaling teams with experience in working with early-stage startups to large-scale multinationals and consultancies. Karl completed a degree in Multimedia T...
Dominika Kodadova
Principal Consultant
Dom is our Principal Consultant here at SODA, as well as our UK Ambassador for Women in DevOps. Dom currently helps scale back-end engineering teams for new clients and our key accounts. Originally from the Czech Republic, Dom started her career in Fashion D...
Nathan Peters
Team Lead & Senior Contract Recruitment Consultant
Nathan is from London and started his career in Digital Marketing. After completing his A-Levels in IT and enjoying 2 successful years in Sales and Business Development in Canary Wharf, he decided to move over to Cyber/IT/Tech Recruitment. Nathan has over seven years of commercial experien...
Irfaan Choychoo
Recruitment Consultant
Irfaan works in the Data space with a specific focus on Data Engineering and Data Architecture in the UK. Irfaan was born in Mauritius but grew up in the UK. After obtaining a Bachelor's degree in International Business, Irfaan found his calling in recruitment, where he now thrives as a part of the SODA squad.
Jack Heath
Associate Consultant
Jack focuses on appointing freelance Cloud and ERP Engineers across the Tech sector in Switzerland.Jack has a degree in Acting from The Royal Central School of Speech and Drama. After having some success on TV with the BBC, Jack focuses on transferring h...
Helena Sullivan
Chief Marketing Officer
Helena is our CMO, leading marketing strategy and delivery for all Trinnovo Group brands (which SODA is part of) globally. Her team are responsible for communities, social media, and thought leadership including events, podcasts and blogs, digital marketing, bids & tenders, and more.Helena started he...
Marita Harper
HR Partner
Marita is our HR Partner and is CIPD qualified. She is passionate about health and wellness, and a qualified Mental Health first aider.
Micha Swallow
Learning, Development & Performance Lead
Micha is our Learning, Development and Performance Lead and is involved in all of our coaching and facilitation for SODA and the wider Trinnovo Group. Micha is dedicated to creating collaborative, innovative, and top-tier learning experiences for both entry-level and seasoned consultants, spanning 12-week academies, personalised coaching, ...
Matthew Goddard
Head of Legal & Compliance
Matthew heads up SODA and the wider Trinnovo Group's Legal & Compliance team for all of our brands globally. Matthew's team focus on total business protection, delivering an exceptional onboarding experience for our customers, utilising emerging technologies and integrations to improve our proces...
Gabriella Morrey-Jones
Talent Acquisition Lead
Gabs is our Talent Acquisition Lead and is responsible for hiring the best talent who will all individually contribute to the growth and success of Trust in SODA and the wider Trinnovo Group. Gabs started off her career in an Estate Agency, and after six years, she moved into r...
Lucy Neal
Associate Marketing Director
Lucy is the Associate Marketing Director & Head of Thought Leadership at Trinnovo Group (which SODA is part of) and Founder of Women in DevOps, a community on a mission to close the DevOps gender gap and inspire the future leaders of the tech world. She is responsible for strategic plann...