Go to Market

At Trust in SODA, we're specialists in connecting exceptional GTM professionals with the most innovative and disruptive tech companies worldwide. We understand that successful GTM strategies are built on more than just hitting targets; they require crafting compelling narratives, forging strategic partnerships, and driving sustainable growth. Whether you're a company seeking to build a world-class GTM engine, or a candidate looking to accelerate your career, we're here to help.

We partner with clients and candidates across the UK, Ireland, the US, Switzerland, and Germany, supporting appointments at all levels – from ambitious entry-level positions to C-suite leadership. Our dedicated GTM team brings a wealth of experience in the tech sector, with a deep understanding of the unique challenges and opportunities within the GTM landscape.

We take a consultative approach, working closely with both clients and candidates to ensure the perfect match. We know what it takes to build a winning GTM strategy, and we're ready to guide you every step of the way. Contact our GTM specialists today and let us help you achieve your ambitions, whether you're looking to scale your team or take the next big step in your career.

LIVE JOBS

Greater London, South East, England
Agency Media Partner
Agency Media Partner – HIRING ASAPStart date: ASAP Duration: 12 Months Location: 3 days per week in London office, 2 days per week remote workingRate: £310 – £350 per day PAYE Summary: Our client is seeking an experienced Agency Partner to grow and lead the partnership with a portfolio of media agencies. As an Agency Partner, you will deliver a best-in-class partnership through thought leadership and education, driving the growth of our clients’ advertising solutions to ensure our client is viewed as a strategic partner and ally. The ideal candidate will have extensive experience in cross-network solutions selling and a proven ability to reach and influence executive level clients to drive new business. Additionally, the candidate will have experience working within a matrix organization, as well as experience in leading, coaching and influencing people to grow revenue and product adoption. Candidates must have strong consultative sales and/or marketing skills, a solid understanding of the agency landscape, a collaborative and innovative spirit, and must be comfortable working within a fast moving, entrepreneurial, and sometimes challenging environment.Responsibilities:Be the voice and face of our client to the agencies and the voice of the agencies in our client through leading, developing, and driving the agency relationship.Drive strong partnership with agency stakeholders across traditional and digital media teams through proactively identifying and creating the most effective opportunities to drive relationship forward.Manage agency relationship in a matrixed environment and empower agencies through education to ensure an excellent understanding of our clients’ value proposition and product.Create, test, and scale global and local initiatives to drive education & inspiration to establish the clients’ suite of products as a leading brand building and business-driving platform with agency stakeholders.Track and analyse revenue performance across the agency portfolio and identify opportunities for revenue growth.Collaborate with XFN teams to identify and build opportunities for agency growth to drive sustainable growth and success in a fast-changing media landscape.Key Skills3-5 years of Marketing, Brand Advertising, Agency, Media Sales and/or Online advertising experience leading businesses or accountsPaid Social experience at an agency.Experience in working for matrix organizations & ability to win the support of key internal cross-functional stakeholders.Proven success with relationship management in a matrixed environmentStrong understanding of our clients’ platform & ability to translate technical ideas into simple terms.Desirable SkillsStrong appreciation of technology and its impact on business and consumer behaviour.Proven ability to prioritize and manage projects within a dynamic, rapidly changing environment and ability to thrive in challenging environments.Excellent communication and presentation skills.Entrepreneurial and experience dealing with ambiguity.Experience working with or in support of diverse communities.
Nathan Peters Nathan Peters
Hounslow, Greater London, South East, England
Rewards Manager
Reward Manager  Location: London (Hybrid working available) Contract Type: Full-Time, Permanent Salary: £75,000 pa 12.5% Bonus Hours: 40 hours per week, Monday–Friday Are you a reward professional ready to step into a pivotal role shaping compensation or benefits strategy within a large, complex organisation? We’re working with a leading employer to find an experienced Reward Manager to join their People team and deliver innovative, market-aligned reward solutions across the business. About the Role As Reward Manager, you’ll lead the design, enhancement, and execution of key compensation or benefits programmes. Acting as a subject matter expert and business partner, you’ll collaborate with stakeholders across People, Finance, and Communications to deliver solutions that support business priorities, drive engagement, and reflect external market trends. This is an exciting opportunity to take ownership of companywide cyclical reward programmes, influence reward strategy at board level, and help evolve the employee value proposition. Key ResponsibilitiesLead annual salary reviews, bonus, incentive and/or benefits cycles.Manage governance, controls, and communication for all reward activity.Act as the go-to expert for compensation or benefits queries across the business.Deliver high-impact projects and change initiatives in a fast-paced environment.Analyse internal and market data to inform strategy and decision-making.Partner with senior stakeholders, including on remuneration committee preparations.Build and manage relationships with external suppliers and benchmarking partners.Mentor and support junior members of the reward team.About You We’re looking for someone with strong reward experience in a complex, fast-moving environment. Whether your background is more compensation- or benefits-focused, you’ll bring commercial acumen, data-driven insight, and excellent stakeholder skills. You’ll need:Proven experience managing large-scale compensation or benefits programmesStrong analytical and modelling skills (Excel and/or data visualisation tools)A strategic and commercial mindset with attention to detailClear and confident communication skillsExperience influencing senior stakeholders and managing suppliersFamiliarity with job evaluation methodologies (e.g., WTW) – desirableExperience in a unionised environment – beneficialWhy Apply? This is your chance to step into a high-impact role with real visibility, shaping reward strategy for thousands of colleagues. You’ll be supported by a collaborative People team in a company that values inclusion, wellbeing, continuous improvement, and doing the right thing. If you're ambitious and ready for your next challenge in Reward, we’d love to hear from you.
Robyn LinksRobyn Links
Remote work, England
Product Marketing Manager
Product Strategy & Marketing Manager Location: Remote in UK Contract: 12 Months Rate: £360–£420 per day (PAYE) We’re looking for a Product Strategy & Marketing Manager to join an exciting and impactful initiative focused on connecting the next billion people to world-leading digital platforms by removing access barriers. If you thrive at the intersection of tech, telecom, and consumer experience—and know how to translate strategy into action—you’ll love this opportunity. In this role, you'll build and manage a new acquisition channel, working across a diverse set of consumer-facing products in collaboration with cross-functional teams spanning product, marketing, policy, engineering, and partnerships. What You’ll Be DoingShape and own the tone of voice for telecom-focused products, crafting messaging that resonates with carriers, OEMs, and users.Create impactful communications like comms guidelines, partner content, and internal FAQs.Analyze market trends and product performance to inform feature prioritization and go-to-market strategies.Support global product launches by leading go-to-market strategy, messaging, positioning, and sales enablement.Turn complex technical and policy information into accessible, engaging communications for internal and external audiences.Partner with product teams to translate data into market-facing strategies and insights.Coordinate with partnership managers to manage renewals, roadmap input, and feedback loops.Execute A/B tests to optimize messaging and comms effectiveness.Champion user adoption by reducing product friction and supporting ongoing program development.Who You Are5 years’ experience in marketing, strategy consulting, communications, or within internet/technology companies.Adept at working cross-functionally across policy, product, and marketing teams.Skilled at simplifying complex information for various audiences.Comfortable working with data to inform and support strategic recommendations.Experience with consumer apps, product launches, and go-to-market planning.Confident working in ambiguity with strong initiative and stakeholder influence.Knowledge of telecom ecosystems (preloads, OEMs, carriers) is a plus.Backgrounds in consulting, public policy, telecom, or big tech are particularly relevant.Preferred ExperienceExperience working with or for large telecom companies or major tech playersExposure to consumer products such as social platforms or AI tools.Proven ability to support product teams with communications and user adoption strategies.Ready to help bring meaningful technology to the next billion users? Apply now and be part of a mission-driven team pushing the boundaries of product strategy and consumer access.
Michelle Sutherland Michelle Sutherland
Dublin, County Dublin, Ireland
Marketing Account Lead
Job Title: Marketing Account Lead (Assistant Manager Level) Location: Dublin Function: Marketing Salary: Competitive Benefits Contract Type: Permanent | Full-time About the Opportunity An excellent opportunity has arisen for a Marketing Account Lead to join a high-performing marketing team within a leading global B2B organisation. This role is ideal for someone looking to take the next step in a strategic marketing career, working closely with senior stakeholders to develop and deliver impactful marketing campaigns aligned with business objectives. You’ll be responsible for overseeing the development and execution of integrated marketing initiatives, driving engagement, and ensuring measurable outcomes. The position involves collaborating with cross-functional teams including events, design, digital, and communications to bring campaigns to life. Key Responsibilities Strategy & Campaign ManagementDevelop and implement strategic marketing plans that support account and sector growth goalsTranslate business priorities into clear marketing objectives with defined success metricsLead the creation and execution of end-to-end campaigns across multiple channelsManage cross-functional collaboration to ensure seamless campaign deliveryContent & CommunicationProduce and oversee high-quality content including thought leadership, blogs, videos, and social media assetsCoordinate with internal and external content creators to ensure brand consistency and message clarityReporting & AnalysisMonitor and evaluate campaign performance against KPIs and ROI benchmarksDeliver regular insights and reports to key stakeholders to support decision-making and continuous improvementOperational SupportStreamline processes and implement best practices to improve delivery efficiencyManage campaign budgets and timelines effectivelyBuild strong relationships with senior stakeholders to support their marketing and business development needsSkills & CompetenciesStrategic thinker with a strong commercial mindsetAbility to manage complex projects and multiple campaigns simultaneouslyExcellent interpersonal and stakeholder management skillsConfident communicator with the ability to influence senior stakeholdersCreative and collaborative approach to solving marketing challengesStrong attention to detail and ability to convert complex ideas into engaging contentExperience & QualificationsSignificant experience in strategic marketing, ideally within a professional services or B2B environmentProven track record of developing and delivering integrated marketing campaignsExperience working in complex, matrixed organisationsRelevant degree or equivalent qualification in marketing, communications, or a related fieldWhy Join?Be part of a high-impact team within a respected, global organisationEnjoy a collaborative, fast-paced work environment with meaningful career developmentAccess a broad range of learning opportunities, resources, and flexible working optionsInterested in joining a forward-thinking marketing team? Apply now to take the next step in your marketing career.
Robyn LinksRobyn Links
Dublin, County Dublin, Ireland
Senior Product Owner
Job Title: Senior Product Owner Location: Dublin (Hybrid – 2 days onsite per week) Salary: €75,000 – €110,000 About the Company Join a leading financial services organisation that is redefining the customer experience through innovative, user-focused digital solutions. With a strong presence in Ireland and a growing technology function, the business is investing in scalable platforms and customer-centric transformation programmes—making this a strategic time to come on board. About the Role We’re looking for a Senior Product Owner with proven experience in the banking or financial services sector, ideally at Manager or Senior Manager level, and deep familiarity with the Guidewire platform (PolicyCenter, BillingCenter, or ClaimCenter). You will own the product vision and backlog, drive prioritisation, and work cross-functionally to deliver key solutions that enhance customer and business value. This is a leadership opportunity where you will play a central role in shaping the product roadmap, translating banking workflows into technology-driven outcomes, and ensuring your teams deliver at pace and with purpose. Key ResponsibilitiesOwn and manage the product backlog, ensuring priorities align with business objectives and stakeholder expectations.Champion customer needs, ensuring solutions deliver meaningful and measurable user value.Lead the delivery of features on the Guidewire platform, coordinating closely with engineering and design teams.Work with business stakeholders to define user stories and translate complex banking processes into clear requirements.Facilitate Agile ceremonies and support continuous improvement within delivery squads.Serve as a Guidewire SME, providing direction on platform capabilities and use cases.Drive alignment between technology and business strategy through structured engagement and strong communication.Required Skills and ExperienceExtensive experience as a Product Owner, Product Manager, or equivalent role in the banking or financial services industry.Strong expertise in one or more Guidewire modules: PolicyCenter, BillingCenter, or ClaimCenter.Solid understanding of banking operations, compliance, and customer experience principles.Proven ability to lead cross-functional Agile teams and manage competing priorities.Comfortable working in a Scrum or Kanban framework.Excellent interpersonal, communication, and stakeholder management skills.Must be based in Ireland and open to onsite work in Dublin (2 days per week).Why Apply?Be part of a high-impact team at the forefront of digital transformation in financial services.Opportunity to lead product delivery on a major platform used across the global insurance and banking sector.Work in a flexible hybrid environment with a collaborative, forward-thinking culture.Competitive salary, excellent benefits, and strong progression prospects.Apply Now Ready to influence the future of digital banking with a respected financial services leader? Apply today or get in touch to learn more about this unique opportunity.
Robyn LinksRobyn Links
London, Greater London, South East, England
Business Development Manager
Job Title: Business Development Manager – Technology Finance & Solutions Division: Technology Management and Finance Location: London About the Company We are a leading European provider of B2B digital financial and technical services, operating across multiple countries with annual revenues of €3.0 billion. Our business is structured across three key divisions: Technology Management and Finance, Products and Solutions, and Digital Services. This role sits within our largest division—Technology Management and Finance—which drives the majority of our company’s revenue and spearheads innovative financial solutions for our clients' technology investments. The Opportunity We are seeking a results-driven Business Development Manager to join our Technology Management and Finance division. This role offers a dynamic opportunity to shape strategic partnerships, develop new business within our established ecosystem, and generate revenue through finance and leasing solutions tailored to today’s technology-driven business landscape. You will be responsible for selling both traditional finance solutions (including residual value-based leasing) and modern, flexible models such as subscription-based and as-a-Service structures. This is a high-visibility, client-facing role ideal for a professional with a strong network, solid financial acumen, and a proven track record in solution-oriented sales. Key ResponsibilitiesDrive new business development through strategic partnerships, personal networking, and the company's partner ecosystem.Promote and sell a range of financial products and services, including leasing, asset finance, and technology-as-a-service models.Build and manage a portfolio of enterprise clients, supporting their digital and smart technology investment strategies.Identify and qualify potential clients through research, ensuring relevance of approach and alignment with client strategy.Engage with C-level decision-makers and senior stakeholders to deliver tailored, high-impact solutions.Build strong relationships with partners, suppliers, and clients to identify and capitalise on cross-selling opportunities.Maintain a qualified pipeline of prospects and accurately forecast revenue and margin.Collaborate with internal teams throughout the sales process—from proposal to negotiation to closure.Deliver against defined KPIs and revenue targets while ensuring exceptional client service.Maintain accurate records of sales activity and pipeline in CRM and report regularly to senior management.Develop a business plan with your reporting manager to deliver consistent and scalable results.Skills & QualificationsMinimum 5 years of B2B sales experience, with at least 2–3 years in asset finance, leasing, or technology financing.Demonstrated ability to sell complex, solution-based offerings rather than purely transactional products.Strong numerical and commercial acumen; ability to calculate revenue, margin, and pricing structures.Solid understanding of IT, smart technologies, and current trends in digital transformation.Proven success in developing and managing relationships with senior executives and key stakeholders.Strong communication and presentation skills, with the ability to influence and build credibility at all levels.Self-motivated, proactive, and comfortable working independently in a fast-paced environment.Exceptional time management and organizational skills, with a focus on results and effective prioritization.Experience selling across borders and working with international or multi-regional clients is a plus.Proficiency with CRM systems and digital sales tools.Why Join Us?Be part of an innovative, market-leading business driving digital transformation across Europe.Join a high-performing, supportive team with a collaborative and entrepreneurial culture.Competitive base salary with uncapped commission and bonus structures.Career development opportunities in a fast-growing division with strong leadership.Comprehensive benefits package including pension, health cover, and flexible working options.Apply Now If you're a commercially savvy, solution-focused sales professional ready to make an impact in the financial technology space, we want to hear from you.
Robyn LinksRobyn Links
Greater London, South East, England
Account executive
Job Title: Account Executive – Visual Generative AI Location: Remote Job Type: Full-Time | Permanent About Us We are pioneers in visual Generative AI, delivering cutting-edge, responsible technology solutions purpose-built for commercial use. Our platform—built on the world’s largest licensed dataset—empowers developers, researchers, and global enterprises to create custom models and AI-native applications with unmatched quality, privacy, and control. By providing access through APIs, source code, and iFrame integrations, we support creative innovation across industries while ensuring copyright compliance and content safety. Position Overview We are looking for a results-driven Account Executive (AE) with a passion for AI and a strong background in technology sales. This is a high-impact, strategic sales role focused on driving revenue through new business acquisition and account growth. You'll engage with technology leaders, developers, and enterprise stakeholders to position our visual AI platform as a transformative solution for innovation and productivity. This role is ideal for a sales professional who thrives in a fast-paced environment, excels at navigating complex buying processes, and is ready to contribute to the future of visual AI. Key ResponsibilitiesDrive revenue by securing new clients and expanding existing relationships.Identify client needs and tailor value-based solutions aligned with business goals.Manage the full sales cycle, including lead generation, presentations, contract negotiations, and closing.Develop strategic account plans and build multi-level relationships within target organizations.Deliver compelling demos and presentations to technical and executive audiences.Maintain accurate records of communications, pipeline activity, and sales performance.Collaborate across internal teams on product feedback, sales strategy, and go-to-market planning.Stay informed on industry trends, the competitive landscape, and emerging AI technologies.Represent the company at trade shows, events, and promotional engagements as needed.Meet or exceed monthly and quarterly revenue targets.QualificationsBachelor’s degree in Business, Marketing, Computer Science, or a related field.8 years of B2B sales experience, preferably in developer platforms or enterprise SaaS.Proven success in complex sales cycles with multiple stakeholders and decision-makers.Strong understanding of dual sales motion strategies—both top-down (C-level) and bottom-up (developer engagement).Industry experience selling into sectors such as media & entertainment, e-commerce, gaming, CPG, or creative technology is a plus.Established track record in acquiring new logos and growing enterprise accounts.Strong network of industry contacts and enterprise relationships.Outstanding communication, presentation, and interpersonal skills.Highly motivated, proactive, and resourceful with a strategic mindset.Willingness to travel up to 50% as needed.Why Join Us?Work with cutting-edge generative AI technology that is redefining visual communication.Make an immediate impact in a fast-growing, high-visibility environment.Join a culture of innovation, diversity, and collaboration.Competitive compensation and benefits package.Flexible working environment and opportunity for career growth in a transformative industry.Ready to Apply? If you're a driven sales leader passionate about AI and innovation, we invite you to join our team.
Robyn LinksRobyn Links
New York, United States
VP Of Marketing
If you're a marketing leader who thrives on scaling start-ups, building brands from the ground up, and creating stories that cut through the noise, this one's for you.A high-growth, VC-backed Generative AI platform is looking for a VP of Marketing to define and lead their entire marketing strategy. This is your chance to join a company trusted by global giants in advertising and tech.🚀 What’s in it for you?Own the end-to-end marketing functionWork directly with the CEOLead a growing team and get hands-on with world-class GenAI products🎯 What you’ll bring:10 years in B2B tech marketingA proven record of growing start-ups ($5M–$20M revenue range)Experience with SaaS, Hubspot, and hands-on funnel strategyYou’ve built go-to-market strategies that actually worked—and you can prove it💼The Deal:Hybrid (2 days in their NYC office)$200-$260kEquity PTO and health insuranceThis is more than a marketing job. It’s a chance to put your name behind a movement where AI, creative technology, and real innovation collide.Interested? Please apply and I will be in touch
Billie Spencer Billie Spencer
COMAVE GLOBAL
38
Permanent Hires
SODA Max
Hiring Solution
12
Contract Hires

ComAve are building the first-ever super app designed exclusively for sports fans, turning passion into rewards. ComAve is redefining what it means to be a fan, blending technology, gamification, and loyalty rewards to create a one-of-a-kind ecosystem where fans always win

After landing £100m in funding, they were experiencing serious growth and had no talent or HR function. Trust in SODA started with recruiting the HR team and then became the talent function. Setting the strategy for all five of the Comave businesses, we provided a linked ecosystem for talent attraction and management. 

We successfully recruited across Sales, Technology, Engineering, Operations and Marketing, from Junior to C Suite including the COO, across Europe, covering Eastern Europe, Italy, the Netherlands, Spain and France, as well as the UK. Following the successful completion of multiiple placements, we are delighted to now be supporting Comave in North America and South America. 

One of the most important requirement to Comave is speed of delivery, and the SODA team have delivered every time. In addition we have supported with an EOR Solution, and implemented a Workable ATS for the team there. 

 

Comave Global
Sarah Lee

Lauren made it a great experience!! She understood from minute 1 what I needed and was super quick finding the perfect person. She was always available, answered all my questions and made me and the candidate feel super attended all the time."

Sarah Lee
Sarah Lee
People Director
DELOITTE
57
Key Hires
Trust in SODA has been partnered with Deloitte Ireland for over five years, and in that time, we've made 57 hires across tech and finance roles. Recognising the challenges of Ireland's tech talent market, Deloitte expanded their partnership to include SODA's Contract team. SODA doubled their candidate database within 12 months using a diversity-focused approach, expanding access to a broader talent pool across key areas like software engineering, DevOps, data, cloud, infrastructure, and creative. Leveraging deep industry knowledge, SODA quickly identified niche talent without compromising quality, becoming Deloitte's top-performing agency.
Deloitte
G.NETWORK
32
Critical Hires
G.Network, upgrading London's internet with full-fibre broadband, needed to rapidly scale its team to support its ambitious expansion. Facing the challenges of hyper-growth, they partnered with Trust in SODA to optimize their hiring process. SODA provided a steady talent pipeline of high-quality candidates through dedicated resources, diversity-focused searches, and market insights. Over two years, SODA delivered 32 mission-critical hires across DevOps, Design & Change, Software Engineering, and Infrastructure, enabling G.Network to accelerate its scaling efforts.
G.Network
John Porter

‘Adam, Viki, Gabs and the wider team at Soda have been highly instrumental in enabling our scaling plans over the last few years. They have delivered some high calibre and strategic resources to our business quickly and are always ready to support our needs when required. As a client, I always feel that I have their complete focus and attention. I would highly recommend their services’.’

John Porter
John Porter
Head of Talent Acquisition
GUIDANT GLOBAL
129
Roles Placed
17
Brands Serviced
Guidant Global takes a creative approach to talent management. Having delivered bespoke recruitment solutions to clients all over the globe, Guidant Global is breaking the mould in the MSP, RPO, and SOW markets. To meet mounting demand and alleviate subsequent pressure on candidate pay rates, Guidant Global turned to the team at Trust in SODA to deliver complex hiring projects to their end clients. To date, the SODA squad have provided talent solutions across technology and enablement for seventeen of Guidant Global’s customers, including Dyson, Burberry, Pfizer, The AA, and Novartis. The seamless integration of Trust in SODA’s permanent and contract teams has created dependable hiring coverage across DevOps, Software Engineering, Cloud and Infrastructure, Data, and Creative roles.
Guidant Global
David Miranda

Trinnovo Group is a valued and trusted partner in our never-ending quest to find talent. 

David Miranda
David Miranda
Talent Consultant
VIRTASANT
1.8:1
CV to Interview
4
Permanent Hires
UK, EU & USA
Locations Supported

Virtasant are a global, diverse team of cloud experts building the next generation of cloud solutions. They believe that the public cloud is the future of computing, and that if leveraged to its full potential, can help organizations unleash tremendous possibilities.

Virtasant reached out to us after running a Google search for boutique / niche recruitment agencies. They were looking to hire a Director of Client Services in the EU and didn't have the brand or presence in the EU and needed a high quality candidate, quickly. After successful completion of this assignment, we were then asked to recruit for their Director of Client Services in the USA, and have since supported them with a Head of Talent role and Tech Sales roles. 

We provided them a detailed market map of equivalent consultancies that were scaling, providing a huge amount of competitor analysis that they did not have the local knowledge of. 

 

 

 

Virtasant
Michael Kearns

Oliver did an amazing job on our introduction call - to be honest I'm generally unimpressed with recruiting firms but Oliver quickly understood our priorities and was highly responsive."

Michael Kearns
Michael Kearns
CEO

MEET THE TEAM

Oliver Perry

Managing Director

Nathan Peters

Team Lead & Senior Contract Recruitment Consultant