Go to Market

At Trust in SODA, we're specialists in connecting exceptional GTM professionals with the most innovative and disruptive tech companies worldwide. We understand that successful GTM strategies are built on more than just hitting targets; they require crafting compelling narratives, forging strategic partnerships, and driving sustainable growth. Whether you're a company seeking to build a world-class GTM engine, or a candidate looking to accelerate your career, we're here to help.

We partner with clients and candidates across the UK, Ireland, the US, Switzerland, and Germany, supporting appointments at all levels – from ambitious entry-level positions to C-suite leadership. Our dedicated GTM team brings a wealth of experience in the tech sector, with a deep understanding of the unique challenges and opportunities within the GTM landscape.

We take a consultative approach, working closely with both clients and candidates to ensure the perfect match. We know what it takes to build a winning GTM strategy, and we're ready to guide you every step of the way. Contact our GTM specialists today and let us help you achieve your ambitions, whether you're looking to scale your team or take the next big step in your career.

LIVE JOBS

Hamburg, Germany
Head of Sales
Head of Sales – SaaS (Remote, Germany) Location: Germany (Remote)Language Requirement: Native German Professional English Are you ready to take the lead in transforming the future of e-commerce compliance? We’re looking for a high-impact Head of Sales to join our fast-growing SaaS company. You’ll be the driving force behind our sales engine, helping us scale across markets with a strategic, hands-on approach. If you’re a proven sales leader with a passion for SaaS, team development, and data-driven growth, we want to hear from you.What You’ll Be DoingLead the Sales Strategy: Own and execute a scalable sales plan aligned with company growth targets.Build & Elevate Teams: Mentor and manage AE and SDR teams, creating a high-performing, customer-first sales culture.Drive Market Expansion: Identify new revenue opportunities, establish partnerships, and optimize sales channels—especially in the VAT and accounting space.Sales Operations Excellence: Refine and manage sales processes using HubSpot, maintain a strong pipeline, and ensure operational efficiency.Cross-Functional Collaboration: Work closely with Marketing, Product, and Customer Success to align GTM strategies and maximize customer value.Data-Driven Decision-Making: Monitor market trends, track performance metrics, and report actionable insights to leadership.What You BringSaaS Sales Expertise: Proven experience scaling B2B SaaS sales teams in high-growth environments.Leadership Track Record: Strong people manager with the ability to inspire, coach, and grow a motivated sales team.Strategic & Tactical Mindset: Deep understanding of GTM planning, sales forecasting, and pipeline management.Hands-On Experience: Comfortable rolling up your sleeves to optimize systems and processes, particularly in HubSpot.Customer-Centric Focus: Background in project-based or direct sales, with a clear commitment to long-term client success.Bilingual Fluency: Native-level German and professional-level English (spoken and written).Why Join Us?100% remote within Germany – work from where you're most productiveHigh-impact role in a rapidly growing SaaS companyCollaborative and inclusive team cultureCompetitive salary and performance-based incentivesBe part of building the go-to platform for e-commerce complianceReady to lead the next phase of our growth? Apply now and help shape the future of sales in one of the most dynamic sectors in tech.
Robyn LinksRobyn Links
Berlin, Germany
Business Development Representative
Business Development Representative (DACH Region) Location: Berlin (Office-first with remote flexibility in Germany)Languages: Native/Bilingual German Professional English We’re looking for a proactive Business Development Representative (BDR) to help scale our presence across the DACH market. In this role, you’ll be instrumental in building lasting client relationships, identifying new business opportunities, and shaping the future of Conversational Commerce. What You’ll Be DoingManage the pre-sales process, ensuring performance targets are met—focusing on both new business acquisition and growth within existing accountsAnalyse potential customer performance to identify areas of improvement and value opportunities through Conversational CommerceProactively generate leads in the DACH region via cold calling, email campaigns, LinkedIn outreach, events, and collaboration with Account Executives and the Studios teamDrive outbound outreach through a mix of channels—social selling, cold calls, and LinkedIn Sales NavigatorEnsure high-quality pre-qualification and support the sales team throughout the deal-closing processSeek out and cultivate profitable partnerships and business opportunitiesContribute your ideas and perspective to shape the broader go-to-market strategy and product directionYou’ll Fit Great If You Have:A track record of sales success and target achievementStrong ability to understand and communicate business transformation needsA high level of self-motivation and resilience—you go the extra mile to get resultsA team-oriented mindset and thrive in collaborative environmentsNative or bilingual German fluency and a professional level of EnglishExperience using CRM tools like HubSpot, Salesforce, Pipedrive, or similarFamiliarity with the European e-commerce space and enabling technologies (a plus)Where You’ll Work We’re an office-first team based in Berlin, with the flexibility to work remotely within Germany. We value collaboration and meet regularly to stay aligned, learn from each other, and celebrate wins together. What We OfferA chance to work on impactful, forward-thinking projects in one of Europe’s most dynamic industriesCollaborate with a cross-functional team of experts in Tech, Sales, Product, Marketing, and Customer SuccessOwnership opportunities via virtual stock options (ESOP)A modern office in central Berlin overlooking the Wall memorialAccess to mental health support through our partner platformCompetitive salary and commission structurePerks & ExtrasUrban Sports Club membershipWeekly personal trainer sessionsGuided meditation on TuesdaysFree company lunch every ThursdayBVG ticket discountsDog-friendly officeA fun, multicultural and open-minded work environmentRegular team-building events and celebrationsReady to help shape the future of Conversational Commerce? Apply now and be part of a fast-growing, people-first company that’s changing the way brands connect with customers.
Robyn LinksRobyn Links
Hamburg, Germany
Head of Sales
Head of Sales – SaaS (Remote, Germany) Location: Germany (Remote)Language Requirement: Native German Professional English Are you ready to take the lead in transforming the future of e-commerce compliance? We’re looking for a high-impact Head of Sales to join our fast-growing SaaS company. You’ll be the driving force behind our sales engine, helping us scale across markets with a strategic, hands-on approach. If you’re a proven sales leader with a passion for SaaS, team development, and data-driven growth, we want to hear from you.What You’ll Be DoingLead the Sales Strategy: Own and execute a scalable sales plan aligned with company growth targets.Build & Elevate Teams: Mentor and manage AE and SDR teams, creating a high-performing, customer-first sales culture.Drive Market Expansion: Identify new revenue opportunities, establish partnerships, and optimize sales channels—especially in the VAT and accounting space.Sales Operations Excellence: Refine and manage sales processes using HubSpot, maintain a strong pipeline, and ensure operational efficiency.Cross-Functional Collaboration: Work closely with Marketing, Product, and Customer Success to align GTM strategies and maximize customer value.Data-Driven Decision-Making: Monitor market trends, track performance metrics, and report actionable insights to leadership.What You BringSaaS Sales Expertise: Proven experience scaling B2B SaaS sales teams in high-growth environments.Leadership Track Record: Strong people manager with the ability to inspire, coach, and grow a motivated sales team.Strategic & Tactical Mindset: Deep understanding of GTM planning, sales forecasting, and pipeline management.Hands-On Experience: Comfortable rolling up your sleeves to optimize systems and processes, particularly in HubSpot.Customer-Centric Focus: Background in project-based or direct sales, with a clear commitment to long-term client success.Bilingual Fluency: Native-level German and professional-level English (spoken and written).Why Join Us?100% remote within Germany – work from where you're most productiveHigh-impact role in a rapidly growing SaaS companyCollaborative and inclusive team cultureCompetitive salary and performance-based incentivesBe part of building the go-to platform for e-commerce complianceReady to lead the next phase of our growth? Apply now and help shape the future of sales in one of the most dynamic sectors in tech.
Robyn LinksRobyn Links
Hamburg, Germany
(Senior) Performance Marketing Manager- Analytics
Soda have partnered with a business who is operating a leading European platform for online lottery and prize-based gaming, offering customers the chance to win dream homes and other high-value rewards in a fun, secure, and regulated environment—all while supporting charitable causes!They are now on the hunt for a talented Performance Marketing Manager to join the team!Role: Performance Marketing ManagerLocation: Hamburg (1x per month in office)Salary: €50,000–€70,000Language: Must be C1 level of German or aboveYou'll work closely with our Performance Marketing Manager who brings the creative spark — your job is to bring the analytical firepower, campaign hustle, and channel expertise to match it.What you will be doing:Run and optimize paid media campaigns (Google Ads a must; Reddit/Twitch a big plus)Launch campaigns, adjust budgets, and update creativesMonitor performance and report on key metricsTest new channels, audiences, and creative anglesCollaborate with creative team to align messaging and visualsLearn, adapt, iterate — fastWhat We're Looking For:3–5 years of experience in paid performance marketingStrong Google Ads experience — you live in the dashboardComfortable with media buying, budget pacing, and performance trackingAnalytical mindset with a love for numbers and campaign testingStartup-ready: comfortable with rapid changes, imperfect info, and taking initiativeA builder’s mindset — not afraid to try, fail, learn, and scaleBonus: experience with Reddit Ads, Twitch, TikTok, MetaDon’t be shy- apply now!
Ryan HillRyan Hill
Remote work, United States
Enterprise Account Executive
We are currently hiring a Senior Account Executive to join a fast-growing, equity-backed cloud consulting partner operating at the forefront of enterprise digital transformation. This organization collaborates directly with Google to architect, deliver, and manage large-scale cloud solutions. With an agile mindset and deep technical capabilities, they’re scaling rapidly across key industries. What You’ll DoIdentify and pursue strategic enterprise sales opportunities in verticals such as finance, retail, and healthcareEngage senior executives to design and deliver tailored Google Cloud based solutionsCraft compelling business cases that link cloud technology to measurable business outcomesLead complex deal cycles (6–8 figures) in partnership with internal technical expertsDrive post-sale account expansion and renewalsMonitor competitive activity and provide actionable market insightsWho You Are5 years in enterprise sales, ideally within the Google Cloud ecosystem or a major cloud partner/providerProven success in managing and closing complex, high-value enterprise dealsSkilled in building and maintaining trusted relationships with senior stakeholdersTechnically conversant in cloud platforms and enterprise IT environmentsComfortable in fast-paced, growth-oriented environmentsWilling to travel up to 50% for client engagement and team collaborationWhy JoinHighly competitive compensation structure (OTE $300k with uncapped commissions)Remote-first work environmentEquity opportunityInclusive, innovative, and performance-driven team culture
Billie Spencer Billie Spencer
London, Greater London, South East, England
Marketing Manager
Marketing Manager – HIRING ASAPStart date: ASAP Duration: Till December 2025 with extension thereafter Location: 3 days p/w in London office, 2 days p/w remote.Rate: £370 - £450 per day PAYE Summary: The Audience Network team at our client works with high potential mobile app & game developers and helps them scale their businesses in a sustainable manner. Their mission is to bring our clients’ highly targeted, quality ads to millions of developers around the world.We are seeking a Marketing Manager to join their team to lead the Audience network brand globally in-market. The Marketing Manager will work with colleagues cross-functionally to plan and execute on a re-branding and GTM strategy including ideation, content creation and curation, event strategy, and program launches and measurement.This is an exciting opportunity to shape how our business and products are represented globally.Responsibilities:Lead and execute the marketing strategy for Audience Network, in alignment with product and business goals.Ensure positive brand presence and recall for Audience network globally.Develop and deploy content and marketing materials (articles, presentations, playbooks) in partnership and alignment with cross-functional teams, securing approvals where needed.Create and execute Audience Network’s owned/sponsored events (and co-owned events with our key partners) in close collaboration with the Global Commercial and Partnerships teams and agencies.Drive, oversee and manage strategic and logistical planning for events, conferences, and key industry moments.Adapt projects and deliverables quickly to product changes and limitations and communicate these strategically to stakeholders.Partner with various third parties to execute on the marketing strategy.Identify effectiveness and impact of current marketing initiatives with tracking and analysis.Manage social channels such as LinkedIn, FB, Instagram, X, blog, etc.Key Skills7 minimum years of relevant experienceStrong virtual presence, excellent written and verbal communication skills, and high attention to detail.Strong project management, multitasking, and decision-making skillsProven success in execution of marketing strategies and campaignsMetrics-driven marketing approach combined with creativity.Demonstrated ability to collaborate with third parties and cross-functional teams (Commercial, Product, Legal, etc) and lead complex projects.Excellent communication and presentation skills at all levels of an organization.BA/BS degree or higherTop 3 Skills7 years of experience in partnerships marketing, or B2B marketing and Brand strategy developmentContent development - support content needsXFN collaboration and stakeholder management (worked with Product and engineering team)Connect engineering language with business language - technical writing skills.
Nathan Peters Nathan Peters
London, Greater London, South East, England
Client Partner
Client Partner – HIRING ASAPStart date: ASAP Duration: 12 Months Location: London office – Kings CrossRate: £410 - £550 per day PAYE Summary: This role is a strategic and vision setting relationship owner with our clients’ top advertisers where trust is built on platform mastery combined with deep understanding of our client’s business. The role will focus on building key strategic external and internal cross functional relationships including marketing, analytics, engineering, and product. Success in this position will consist of driving meaningful revenue growth, developing executive client influence, ability to plan and lead long term vision for our client’s success on the platform through a consultative sales approach, as well as ability to thrive in a dynamic, team-focused environment delivering against tight deadlines.Responsibilities:Fastest growing client, High Street retails focused.Own the strategy to grow their book of business.May have 4-6 clients and each client needs to have deep stakeholder management from a client perspective form C suite to day to day, they need to be able to build relationships and have strong relationship skills.understand the industry and client’s business better than they understand it, look at the opportunity for growth through our client, by understanding the client they identify opportunities to grow brand, mid funnel, performance marketing, having a strong foot hold on that client/industry and know our clients’ product to be able to advice the clients as part of monthly meetings, weekly meetings and QBRs.Internal facing – building your internal network and stakeholder management.Relationship building and stakeholder management internally and externally, learn product quickly.Commercially driven, very comfortable in understanding how to forecast form a sales perspective revenue number every quarter, reporting weekly, understand where revenue is declining/ what is driving it, have conversations with senior leaders (C suite) on this and put plans in place.Someone who does not mind getting into the day to day and do stuff yourself.Key SkillsBackground from Media agencies, retail industry, Google or any other tech platformsCommunication: Experience clearly communicating the progress of strategic initiatives to internal and external stakeholders, including the skills to synthesize feedback and adjust plans accordingly 12 years of experience in performance marketing, digital marketing, or client-facing strategy and consulting roles 5 years of experience as proven advisor influencing executives and clientsAnalytical: Proven track record in leveraging data, developing insight-backed hypotheses, and driving learning plans to build compelling business casesInfluence Internal & External: Experience collaborating, communicating, and influencing a diverse set of cross-functional teams including engineering, product, data science.Experience across our client’s full suite of advertising solutions Experience working cross-functionally with Product teams on products features and functionality.Top 3 SkillsPerformance marketing, need to understand the marketing and commercial.Stakeholder managementData savvy. commercial focused10 years - no capDesirable SkillsCRM, Ads manager
Nathan Peters Nathan Peters
Greater London, South East, England
Vice President Marketing
We're partnering with a revolutionary infrastructure company that's fundamentally transforming how digital and physical components interact in the age of advanced intelligence. Their core mission is to empower teams building and deploying sophisticated systems by providing scalable, secure, and robust infrastructure solutions for development, deployment, and scaling. This is your chance to join a visionary organization at the forefront of technological innovation.As the Vice President of Marketing, you will be the driving force behind our brand's recognition and market presence. You'll be responsible for crafting and executing a comprehensive marketing strategy designed to accelerate customer acquisition and fuel aggressive business growth. This isn't just a leadership role; it's an opportunity to guide a high-performing team, collaborate directly with executive leadership, and ensure marketing initiatives are seamlessly aligned with our overarching business objectives.What You'll Do:Define and Dominate: Develop and implement cutting-edge marketing strategies that elevate our brand and generate significant demand.Strategize and Align: Partner with leadership to set strategic goals and carve out our dominant market positioning.Innovate and Adapt: Continuously track market trends, competitor movements, and customer insights to inform and refine our strategic decisions.Drive Growth: Lead multi-channel campaigns that consistently generate qualified leads and strengthen our sales pipeline.Optimize and Engage: Supercharge our digital, content, and event marketing efforts to maximize engagement and expand our share of voice.Analyze and Enhance: Leverage robust analytics to continually improve campaign performance and maximize ROI.Articulate Value: Clearly and compellingly communicate the immense value of our advanced infrastructure solutions to a diverse audience.Shape Thought Leadership: Oversee the creation of impactful content and establish our position as a leading voice in the industry.Be Our Voice: Represent the brand with distinction at industry events and conferences.Who You Are:You bring 10 years of progressive marketing experience, ideally within the dynamic fields of cutting-edge technology, cloud infrastructure and enterprise software.You have deep product marketing expertise and know how to tell a compelling story around complex, technical products.You have a proven track record of scaling marketing efforts in a start-up or high-growth environment, demonstrating your ability to thrive in fast-paced settings.You are highly skilled in end-to-end campaign execution, digital marketing best practices, and inspiring team leadership.You possess hands-on experience with advanced intelligence platforms, complex cloud solutions, or enterprise SaaS.You are an exceptional analytical thinker and a compelling communicator.If this sounds like you, I'd love to talk 😊
Billie Spencer Billie Spencer
COMAVE GLOBAL
38
Permanent Hires
SODA Max
Hiring Solution
12
Contract Hires

ComAve are building the first-ever super app designed exclusively for sports fans, turning passion into rewards. ComAve is redefining what it means to be a fan, blending technology, gamification, and loyalty rewards to create a one-of-a-kind ecosystem where fans always win

After landing £100m in funding, they were experiencing serious growth and had no talent or HR function. Trust in SODA started with recruiting the HR team and then became the talent function. Setting the strategy for all five of the Comave businesses, we provided a linked ecosystem for talent attraction and management. 

We successfully recruited across Sales, Technology, Engineering, Operations and Marketing, from Junior to C Suite including the COO, across Europe, covering Eastern Europe, Italy, the Netherlands, Spain and France, as well as the UK. Following the successful completion of multiiple placements, we are delighted to now be supporting Comave in North America and South America. 

One of the most important requirement to Comave is speed of delivery, and the SODA team have delivered every time. In addition we have supported with an EOR Solution, and implemented a Workable ATS for the team there. 

 

Comave Global
Sarah Lee

Lauren made it a great experience!! She understood from minute 1 what I needed and was super quick finding the perfect person. She was always available, answered all my questions and made me and the candidate feel super attended all the time."

Sarah Lee
Sarah Lee
People Director
DELOITTE
57
Key Hires
Trust in SODA has been partnered with Deloitte Ireland for over five years, and in that time, we've made 57 hires across tech and finance roles. Recognising the challenges of Ireland's tech talent market, Deloitte expanded their partnership to include SODA's Contract team. SODA doubled their candidate database within 12 months using a diversity-focused approach, expanding access to a broader talent pool across key areas like software engineering, DevOps, data, cloud, infrastructure, and creative. Leveraging deep industry knowledge, SODA quickly identified niche talent without compromising quality, becoming Deloitte's top-performing agency.
Deloitte
G.NETWORK
32
Critical Hires
G.Network, upgrading London's internet with full-fibre broadband, needed to rapidly scale its team to support its ambitious expansion. Facing the challenges of hyper-growth, they partnered with Trust in SODA to optimize their hiring process. SODA provided a steady talent pipeline of high-quality candidates through dedicated resources, diversity-focused searches, and market insights. Over two years, SODA delivered 32 mission-critical hires across DevOps, Design & Change, Software Engineering, and Infrastructure, enabling G.Network to accelerate its scaling efforts.
G.Network
John Porter

‘Adam, Viki, Gabs and the wider team at Soda have been highly instrumental in enabling our scaling plans over the last few years. They have delivered some high calibre and strategic resources to our business quickly and are always ready to support our needs when required. As a client, I always feel that I have their complete focus and attention. I would highly recommend their services’.’

John Porter
John Porter
Head of Talent Acquisition
GUIDANT GLOBAL
129
Roles Placed
17
Brands Serviced
Guidant Global takes a creative approach to talent management. Having delivered bespoke recruitment solutions to clients all over the globe, Guidant Global is breaking the mould in the MSP, RPO, and SOW markets. To meet mounting demand and alleviate subsequent pressure on candidate pay rates, Guidant Global turned to the team at Trust in SODA to deliver complex hiring projects to their end clients. To date, the SODA squad have provided talent solutions across technology and enablement for seventeen of Guidant Global’s customers, including Dyson, Burberry, Pfizer, The AA, and Novartis. The seamless integration of Trust in SODA’s permanent and contract teams has created dependable hiring coverage across DevOps, Software Engineering, Cloud and Infrastructure, Data, and Creative roles.
Guidant Global
David Miranda

Trinnovo Group is a valued and trusted partner in our never-ending quest to find talent. 

David Miranda
David Miranda
Talent Consultant
VIRTASANT
1.8:1
CV to Interview
4
Permanent Hires
UK, EU & USA
Locations Supported

Virtasant are a global, diverse team of cloud experts building the next generation of cloud solutions. They believe that the public cloud is the future of computing, and that if leveraged to its full potential, can help organizations unleash tremendous possibilities.

Virtasant reached out to us after running a Google search for boutique / niche recruitment agencies. They were looking to hire a Director of Client Services in the EU and didn't have the brand or presence in the EU and needed a high quality candidate, quickly. After successful completion of this assignment, we were then asked to recruit for their Director of Client Services in the USA, and have since supported them with a Head of Talent role and Tech Sales roles. 

We provided them a detailed market map of equivalent consultancies that were scaling, providing a huge amount of competitor analysis that they did not have the local knowledge of. 

 

 

 

Virtasant
Michael Kearns

Oliver did an amazing job on our introduction call - to be honest I'm generally unimpressed with recruiting firms but Oliver quickly understood our priorities and was highly responsive."

Michael Kearns
Michael Kearns
CEO

MEET THE TEAM

Oliver Perry

Managing Director

Ryan Hill

Sales Director

Ryan Jones

Associate Director - US

Nathan Peters

Team Lead & Senior Contract Recruitment Consultant