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Brand Media Marketing Manager (Digital)
Job description
Join a team revolutionizing the online lottery industry! Our client is a diverse group of 180+ innovators, embracing cutting-edge technologies in an agile environment.
Role OverviewSupport the Senior Brand Media Manager in executing impactful media campaigns across three brands (L24, f+, THV). Drive brand awareness, optimize media performance, and manage digital and offline channels.
Key Responsibilities
Role OverviewSupport the Senior Brand Media Manager in executing impactful media campaigns across three brands (L24, f+, THV). Drive brand awareness, optimize media performance, and manage digital and offline channels.
Key Responsibilities
- Plan, execute, and optimize cross-channel media campaigns (YouTube, CTV, TV, Radio).
- Analyze performance, generate insights, and track KPIs.
- Collaborate with agencies and partners for media buying and execution.
- Identify and evaluate new media opportunities.
- Work closely with creative, data, and business teams.
- Manage campaign budgets efficiently.
- Conduct market and competitor analysis.
- 3-5 years of media planning and execution experience (client & agency-side).
- Proven expertise in YouTube, Online Video, and CTV campaigns.
- Strong knowledge of the German media landscape.
- Analytical mindset with KPI-driven optimization skills.
- Excellent communication in German and English.
- Agile, collaborative, and adept at managing multiple campaigns.
- TV and Radio campaign experience.
- Familiarity with OOH and other offline channels.
- Be part of an industry disruptor reshaping online lotteries.
- Work in a multicultural, fast-paced environment.
- Access state-of-the-art resources and flexible working models.
- €1,500 annual development budget and unlimited vacation.
- Quarterly events and team celebrations.