To celebrate women's month, we will be sharing some of our inspirational community members here at SODA. We were delighted to shine a light on the fabulous Brooke Day, Head of Content at PensionBee.
Where did you study and what got you into your profession?
I’m a University of Nottingham alumni, graduating in 2011 with a BA Hons in English Studies. After university, I embarked on a career in Journalism undertaking multiple internships across publishings houses such as Hearst, Vogue and The Telegraph. I have been fortunate enough that my career has spanned multiple agency and in-house content roles across the last 10+ years. Most notably I’ve worked at Zenith, part of the Publicis Groupe, where I worked across Harvey Nichols, Mercedes and Next and most recently I joined PensionBee in 2022 as Head of Content. My trajectory into heading up the content team for a Fintech hasn’t been traditional, in fact, I’ve spent the majority of my career working either at, or for, retail and e-commerce brands such as Next, Harvey Nichols and Farfetch rather than working in personal finance. I have to admit, it's not something I ever thought I would do, let alone enjoy like I do now!
What have been your biggest career and personal achievements?
Professionally, I have to say the chance to launch FENTY Beauty to the UK when working on the Harvey Nichols account was a real career high, but more recently working on PensionBee’s Believe in The Bee ATL campaign. On a personal level, I have to say buying my first home in London is something I will always be proud of, something I discussed in depth recently on our PensionBee podcast.
What is your current place of work and role?
As the Head of Content at PensionBee my focus is on helping to build trust and maximise customer reach through content and educational campaigns, such as The Pension Confident Podcast, a podcast series aimed at making personal finance and pensions simple for listeners, and The Pension Academy with Patricia Bright, a video series designed to empower customers with the knowledge they need to take control of their pension.
What advice would you give to your younger self?
If I could say anything to my younger self, it would be to not be afraid to make bold decisions and to have fun every day. I remember early on in my school days that my teachers would always remind me to always stay true to myself as throughout life people would try to mould and change me. I’ve always been someone who’s not afraid to take risks, loves learning, even when sometimes there are simpler routes through life, and likes to have fun. But for me, the best rewards have come from taking risks and bold decisions. Life can be challenging at times so I hope my commitment to having fun is something I never lose over time.
What does an equitable space look like for you? How can this create an impact?
For me, embracing equity is about creating an inclusive world, which means starting by influencing the world I operate within to drive a broader change. I truly believe our superpower is that we are all unique, which is something we should all not only lean into but learn to embrace! I think if we lead with genuine empathy and acceptance that can never be a bad thing. I am someone who was raised on the belief that as a woman I can do anything, so it would be great to see this be the norm across our social, economic and cultural spheres.
