The Digital Acquisition Manager is responsible for the planning and implementation of major digital credit card acquisition campaigns.

Based on the defined objective, he/she plans the campaign mechanics, monitors the success and continuously optimises the campaign success together with the internal interfaces and external agencies.

Main responsibilities:

• Conception and implementation of digital advertising measures
• Management and control of performance and programmatic advertising purchasing incl.
• SEA - Planning and operational implementation of targeted omni-channel campaigns with the aim of selling credit cards
• Monitoring and reporting along the KPIs for digital acquisition / branding
• Budget management and control

Additional responsibilities:

Technical understanding of the digital infrastructure and its components

Management of creative and media agencies

Management of overarching projects in relation to the development of omni-channel marketing

Definition of digital sales strategies, reporting and optimisation processes

Important interfaces:

Marketing - Legal - Supply Mgmt - CRM Marketing Team - Product Team - Media Agencies

Requirements:

Ideally at least 3 years of experience in e-commerce and online marketing

You have initial digital marketing experience with a focus on digital acquisition, e-commerce and online campaigning. Specialised training in digital marketing or e-commerce (FA or university)

Language: German & English

Additional:

Knowledge of Magnolia or comparable CMS system

Knowledge of banner tool systems

Mastery of the Office palette